It seems the most popular Pinterest images so far are food related. There are some funny ones, a few gorgeous vacation photos and some weight loss tips, too. But the foods ones have gotten the biggest bang on Pinterest.
But with the millions of images uploaded, what determines which ones get repinned once, twice or 34,000 times? looking at some of the boards featuring the most popular Pinterest images, the write back is entirely clear.
Single Focus is the number one thing that is shared by the most repinned images. Since habitancy place emphasis on development their own boards fantastic, they look for pins to improve their boards. You'll see some blog posts with titles like "101 Craft Ideas" get repinned, but not as many as the pins detailing how to do a specific craft. Since the images that go along with the "101 ideas" notion are pretty generic, they don't get the attention that an image of a "tole painted mailbox " does.
That single focus must be followed up by a caption that illustrates the single focus. An image of a sunset with the words "sunset" won't go viral as swiftly as that same image with a caption like "Tangerine colored sunset over Colorado" does. And not only does the caption need to help emphasize the pin's specificity but also need to improve your touch with the image.
Beauty is sort of a given. There have been very few pins to go viral where the image isn't beautiful. You might think that attractiveness is in the eye of the beholder, but that's not honestly true. Supermodels, sunsets and fluorescent colored hummingbirds blow that theory away. There are things that are gorgeous and things that are not. Food is the hardest thing to photo but the easiest to decide which are good shots and which aren't. The most popular Pinterest images of food have great lighting, gorgeous setting and lack "half-eaten" plates in the background.
Finally, users whose pins have gone viral typically pin things within their "likes" and their "niche". For instance if Mr. Rogers, the kids Tv guy, pinned a bunch of tattoos on bicycle models, his images may never receive a repin because the audience for that kind of image isn't there. Your following is based on your interests. When Pinterest has you auto-follow someone else's photography board, it's because Pinterest knows you like photography. So keep your images within the expectations of your audience.
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